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Blogrolls form cool additions to any blog. Blog rolls or the list of blogs you see on the sidebar of most successful blogs. Blog rolls are actually a link exchange, and most bloggers love the idea of giving and receiving links.

Bloggers with shared interests form blogrolls by default. There are however concerns for bloggers that their traffic will be lost to fellow bloggers.

In fact, this worry is out of place. Think for a moment, how much time does a visitor stays at your blog? No one is going to stay at your blog for eternity –an exception may be you.

By using a blogroll in your blog, you are actually adding value to your blog. Your readers exiting from your blog may reach an even better blog. If your blog has a listing of several such blogs, your blog too will have an added value.

Remember blogrolls are an exchange of links. For every (or most of) of your outbound links from the blogroll, you have a return link. Thus by giving a link you receive a link back -a win-win situation for both the parties.

Some bloggers tend to use "nofollow" attributes in the links in the blog. They are actually limiting themselves. Such links will not be visible in backlink searches conducted in similar blog search engines. I usually check the backlinks for new blogs that I come across. I cannot find the blogs that link the blog, but with a no follow attribute. The verdict is clear, if you link to a blog, don't hide the link from search engines with a "nofollow".

There are two types of blogrolls – random to and fro linking between blogs of totally disconnected topics and a list of blogs tightly bound by a common topic. The most successful blogroll I have seen is the bunch of blogs on Indian cuisines, mainly by young women from India, who have migrated to the USA. Their blogs gave them a sense of unity and identity. There were several of them bloggers, posting Indian culinary recipes and photographs. Their passion to food was common and the blogroll was a huge success.

Developing a quality blogroll takes time. You need to identify the quality blogs in your area of interest. Then you need to first link to them and let the bloggers know you have linked to them. If you are confident you have a quality blog, you can suggest a link back to your blog.

When asking a return link, be polite and don't be pushy. Understand that others can choose to or not to link to you. Even if they don't return the favor at first, you can repeat the request 2-3 months later, after you have developed your blog into a quality blog.

Qualified Journalist and Web-Content Writer since Sep. 2005, Prince John writes for businesses and provide them with quality articles, product/service descriptions and sales letters to enrich their websites.

Now on a hobby blogging project, he invites businesses and bloggers check his blog out at A get paid to blog and a link exchange invitation for bloggers are also on.

Copyright © Prince John 2005-2007
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